30 years at the heart of the New Zealand beauty industry

30 years at the heart of the New Zealand beauty industry

Article written and published by Beauty NZ.

Two Hundred Doors, a purpose-led New Zealand company with a passion for the skin care industry has proudly celebrated its 30 year anniversary.

Kiwi’s have had access to Dermalogica, the number one used professional skin care brand globally, since 1993; thanks to Two Hundred Doors.

More recently, the business has expanded, launching Skintopia; five results-driven skin centres across Auckland and Wellington; as well as adding The Beauty Chef and Bio- Therapeutic brands to its distribution list.

With skin care in her blood, Natasha Bourke is now at the helm of the business as owner and CEO, having purchased it off her parents, Jane and Brendan, in 2018.

“A significant birthday like this offers us the chance to stop and reflect back on the journey so far, and everything we have achieved,” says Natasha.

“I’m so fortunate to have had such amazing role models in both of my parents, leading the beauty industry right from the beginning. Mum (Jane) has always believed in leading with heart, and empowering other female business owners to achieve their goals, which still holds true in the business today.”

Two Hundred Doors has grown and moved its roots from Palmerston North to an Auckland-based warehouse, education facilities and head office, and now employs 25 women – with a further 19 across its Skintopia locations.

Pioneering the industry, under Natasha’s rein; dermalogica.co.nz was launched, along with a flagship store in Albany. The business was rebranded to Two Hundred Doors, and The Beauty Chef and Bio- Therapeutic added to the distribution wing.

More recently, the Skintopia concept was realised, with two skin centres in Wellington and three in Auckland. Plus, a business scholarship, EmpowHER, launched in partnership with Saben and The Icehouse, to accelerate five Kiwi female businesses forward.

“By opening Skintopia, it’s given us a lot of insights into how to run a successful skin care business, giving us a deeper understanding of how we can support our wholesale customers now and in the future,” adds Natasha.

“I’m really proud of one of the ways we supported our wholesale customers during Covid. When their doors were closed, thanks to our Dermalogica website ‘support local’ initiative, they were able to earn the same commission from product sales that they would have received in-store.”

In an industry first, the Dermalogica. co.nz website offers consumers the ability to select their local Dermalogica skin centre when finalising payment, and by doing so, the skin centre makes the same commission they would have made if they sold the product in-store.

As thirty candles are blown out, the future looks bright for Two Hundred Doors.

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