Trackers top influencer trends to watch in 2023

Trackers top influencer trends to watch in 2023

There were many big beauty moments in 2022, we look at some of the top trends that emerged from pop culture and beauty influencers as highlighted in Traackr’s Beauty Influencer Trends to Watch. These beauty trends rose quickly in 2022, and may continue into 2023.

Lip stains gained popularity
Since Rihanna’s Fenty Beauty launched its Poutsicle Hydrating Lip Stain in Summer 2022, lip stain products from many other brands have been among the beauty trends gaining traction across social media. Some of the most mentioned products among this emerging beauty trend came from Fenty, e.l.f., Wonderskin, and r.e.m. beauty.

Content mentioning lip stains across all platforms, comparing 2022 vs 2021:

  • +43% mentions 
  • +130% engagements
  • +211% video views 

So what can we take from this trend and maximise riding the wave on our own social platforms? Show PreCleanse in action, melting away long lasting, water-proof make up and impurities from the skin. Love lip stain? Love Dermalogica’s PreCleanse!

Beauty influencers go soft-goth
Netflix’s hit show Wednesday’s main character has been behind the inspo for beauty influencers to recreate or put their own spin on Wednesday’s look. “Wednesday Addams Makeup” has been trending on TikTok and received over 99M video views so far. Even prior to the show’s release, there were signs that goth-inspired makeup looks were among rising beauty trends. For example, dark and gloomy makeup looks were on the runway in October. 

Content mentioning soft-goth, goth makeup, and Wednesday Addams makeup across all platforms, comparing 2022 vs 2021:

  • +28% mentions
  • +305% engagements
  • +1,150% video views

As with lip stain, nothing removes stubborn dark, gloomy make-up quite like PreCleanse. As a hero product with cult status it deserves another mention to maximise the reach of this trend. It’s so visual and satisfying to watch dark colours melt away and set the skin up for a deep second cleanse!

Skincare routines put ice rollers on the map
Mentions of ice rollers were up in 2022, with even larger increases in engagements and video views. Ice rollers are often highlighted in beauty influencers’ morning and evening skincare routines along with GRWM (Get Ready With Me) videos and daily vlog content. The huge surge in those video styles likely favours that we’ll see ice rollers continue to be one of the beauty trends that are trending upwards into 2023.

Content mentioning ice rollers across all platforms, comparing 2022 vs 2021:

  • +41% mentions
  • +238% engagements
  • +228% video views

This trend gives us the perfect excuse to showcase your treatments in action on social media – highlight your treatment room expertise with your use of ice globes and show the best techniques. Plus, if you sell your own branded (or unbranded) take home option, even better!

Skin cycling sweeps skincare beauty trends
Another skincare beauty trend was “skin cycling” which was coined by popular TikTok dermatologist Dr. Whitney Bowe. Skin cycling refers to a regimen designed to balance exfoliation and recovery to help protect the skin barrier. The standard protocol consists of a four-night cycling schedule: exfoliation night, retinoid night, recovery night, recovery night, and repeat in order to give skin a chance to rest after it’s exfoliated. Beauty influencers took this trend by storm.

Content mentioning skin cycling across all platforms, comparing 2022 vs 2021:

  • +6,286% mentions
  • +16,075% engagements 

In today’s world of social media we know how easy it is to fall down the rabbit hole of content. While we have seen many skin trends recently on tik tok it is important to remember that not everything that goes viral is necessarily in the best interest of your skin health.

Skin cycling gives us the opportunity to showcase our professional expertise through our Dermalogica Professional Skin Therapists, who are well positioned with the power of education, personalisation and human touch to guide clients on how to best introduce active ingredients and adjust their skin care routine and maintain optimum skin health.

For more onto how to maximise your marketing opportunities get in touch today!


Back to blog